Branding with character
A nice logo isn’t enough. A brand is what people feel when they see you, and that can be designed. We’ve created more than 476 brands for start-ups, companies and institutions in Spain, Australia and Sweden. No two are alike.
Building a brand from scratch
We start by understanding who you are, what makes you different and who you want to talk to. From there we define the brand strategy, the name if needed, the tone of voice and the visual identity: logo, colours, typography, iconography and graphic system.
The result is a coherent, recognisable brand that’s ready to grow across any medium.
Rebranding: when your brand has outgrown itself
Companies evolve, and their brands should too. A good rebrand keeps what your customers already recognise and drops what holds you back. We’ve done it for brands like Apefonca and SwApp, aiming for minimalism, concept and multiple readings.
Art direction and brand roll-out
An identity only works if it’s applied well. We design stationery, packaging, signage, stands, presentations, social media graphics and websites, and we hand over brand guidelines so anyone can use it correctly.
Unusual creativity
We like to question the obvious. We look for ideas with strong visual weight, conceptual and coherent, that make your brand stand out in a crowded market and build trust from the first contact.
Related projects
Frequently asked questions
What does a branding project include?
It usually includes the brand strategy, logo design and visual identity (colours, typography and graphic system), the main applications and brand guidelines. We tailor the scope to each project.
How long does it take to create a brand?
A full identity project usually takes four to eight weeks, depending on the scope and the number of applications.
What’s the difference between a logo and branding?
The logo is just one piece. Branding is the whole system: the strategy, the message, the visual identity and the experience the brand delivers at every touchpoint.
Can you refresh my brand without losing what already works?
Yes. In a rebrand we analyse which elements your customers recognise and evolve them so the brand feels current without losing its essence.